February 3, 2015
Single purpose API
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Adcolony, once an app developer for iOS, is now focused on creating mobile HD video ads. The Adcolony APIs are two RESTful APIs, Publisher Earnings (which retrieves in CSV format) and MATA, which gives access to the CPI campaign statistics. Fields covered in the Earnings API are Date Range, Earnings, Completed Video Views, Fill Rate, Sessions, eCPM, DAU. The MATA API is based on the open standards from the Mobile App Transparency Alliance (thus the name), and uses HTTP authentication. It uses your user email and API key for verification.
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.
As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.