February 3, 2015
Single purpose API
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VigLink is an ecommerce tech company helping monetize links and referrals from a publisher’s websites, social media platforms and mobile apps. VigLink’s API products are helping the company appeal to a wider audience of tech-savvy ecommerce businesses who are looking to integrate VigLink’s services directly into their online shopfronts and blogs.
In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.
Play2Shop aims to be the "Ebates with Entertainment and Engagement." Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.