Lexity, marketing apps provider, has launched Commerce Central-an open commerce cloud platform for ecommerce services. Commerce Central allows developers to distribute and connect apps to more than thirty ecommerce platforms (e.g. Magento, Etsy, eBay, etc.). Seen as the first truly "open" commerce platform, Commerce Central allows developers to use the same code across multiple platforms.
PayZang, payment processing provider, has introduced a new payment API. The API allows merchants to integrate payment options with third party applications and platforms. PayZang hopes to attract new customers with the API because integration will speed up online shopping and bill pay experiences.
Safaricom has long been one of the most innovative company's within Kenya, driving technology forward in both telecom and ecommerce. However, its API portfolio has lagged behind due to difficult integration and onboarding processes. The company has now changed that with a new API strategy.