It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
Collaboration company 37Signals bought the popular Ember iPhone app, which uses the company's Campfire API (our Campfire API profile) to display and update chats. The app has been renamed 37Signals Campfire and is now available for free (previously $9.99).