The Groupon Java Library by Jessica Chung interacts with the API, that allows to build Groupon applications. Developers can improve, add extensions, and create multiple platform interfaces considering groups of clients who want to find the best deals nearby. Groupon official site offers an API developer forum.
Play2Shop aims to be the "Ebates with Entertainment and Engagement." Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.
Safaricom has long been one of the most innovative company's within Kenya, driving technology forward in both telecom and ecommerce. However, its API portfolio has lagged behind due to difficult integration and onboarding processes. The company has now changed that with a new API strategy.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.