The Groupon Java Library by Jessica Chung interacts with the API, that allows to build Groupon applications. Developers can improve, add extensions, and create multiple platform interfaces considering groups of clients who want to find the best deals nearby. Groupon official site offers an API developer forum.
Open data platform Factual continues its expansion into the local market. The new "monetize API," as the company is calling it, helps connect developers--and their users--to coupons, table bookings and other referrals to local places. The developer, in turn, gets a cut of whatever Factual earns from the deal. The addition to the Factual Places API comes with four launch partners, including the two most popular daily deal websites.
Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
There's always been a little annoyance on the end of affiliate APIs, those that pay developers money for referring buyers. In exchange for a potential sale, developers have to send their users to the company's site to complete the transaction. In the future, many of those purchasers will be able to remain using the developer's application for the length of the sale. We're a step closer to that future with a new release from API management company Mashery (a ProgrammableWeb sponsor). Mashery customers can now process transactions through their APIs, which means the potential for applications with lower barriers between a customer and a sale. And yes, that little annoyance at the end of affiliate APIs could be going away.