September 13, 2014
Single purpose API
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Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
FantasyData.com, NFL statistical data provider, offers the FantasyData NFL API. The API gives developers access to NFL data (e.g. team stats, live scores, season information, box scores, and more). The API targets web and mobile app owners who develop apps for the fantasy football market. Many of the most popular fantasy football apps have already integrated with FantasyData's APIs.
Eight APIs have been added to the ProgrammableWeb directory in categories including Games, Video, and Transcription. Today's highlights include the OpenMobilityData API which enables developers to get access of thousands of transport data feeds. Here's a rundown of the latest additions.