Line has released two new APIs that enable the messaging platform to better engage users without leaving the app. The Messaging API allows three new message types for chatbots to use. Line Notify allows third party services to send information to Line users directly within the Line platform.
It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.