It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
Twilio has announced the Twilio API for WhatsApp which allows developers to integrate with applications nearly every messaging channel via one Twilio Messaging API. Among the messaging channels the API supports are SMS, MMS, Facebook Messenger, RCS, LINE and the newly added API for WhatsApp.