April 22, 2015
Single purpose API
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You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.
Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
Today Apsalar announced the release of two new components of its ApScience analytics suite for mobile applications: engagement index & revenue analytics. These new metrics will allow Apsalar clients to gain greater insight into how users are interacting with their application. It will also make it possible for users to be segmented based on the amount they spend in the app. You might be as surprised as I was to learn that this is a competitive space characterized by big data and advertising revenues. Apsalar hits all the bases with SDKs for Android, iOS, and a RESTful API.