March 14, 2007
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Acision, leader in the mobile services space, has launched the Forge API. Forge constitutes an API that gives developers and enterprises access to enterprise grade communications features (e.g. SMS, VoIP, WebRTC, etc.). The API access allows developers to easily build mobile applications with such features. The new release allows users to take advantage of Acision's carrier grade enterprise reliability with with agility expected in the mobile space.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.