April 16, 2015
Single purpose API
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With the mobile app business rapidly growing and with digital content and digital superstores now being a major player in content distribution, so analytics data needs to shift accordingly. Having tools that enable developers and customers to better understand detailed user demographics and how people are actually using their mobile apps can only mean better business decisions, and of course, better revenue. Enter mobile app analytics service, App Annie; a sophisticated tool that tracks an app's metrics and provides accurate App Store market data. The App Annie public API adds even more convenience for App Annie Analytics customers by providing them with access to their account data and reports.
Being able to connect a lot of things to the Internet is one thing; being able to build applications that actually do something useful with them is quite another. While the Internet of Things (IoT) is all the rage these days, few organizations have any actual capability to take advantage of it. With that in mind, Glassbeam has launched SCALER, a cloud-based platform for creating analytics applications based on machine data.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.