May 26, 2014
Single purpose API
Sorry, No followers
Marketing and demand-side platform provider MediaMath has opened access to Facebook Exchange inventory through its T1 Platform API.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
Facebook is a great tool for being able to go back and reminisce of good times with your friends and everything else that's happened in your life. Pretty cool stuff, that Facebook. YearlyLeaf not only agrees, but figured that the moments of your life are important enough to get in print using the Facebook API.