July 24, 2014
Single purpose API
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Quick: name that huge search engine you use a lot that starts with G but isn't...Google. (Hint: it's a wholly owned subsidiary of Sony.) Right. It's Gracenote, the folks who help you identify all those tracks in your music library. Okay, it's not exactly a search engine in the conventional sense. But it does have 130 million tracks and TV listings across 28 countries. And it handles 15 billion queries a month. We've covered Gracenote's earlier APIs in a previous column.
In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.
Songza relies on its Human API to take a different approach to playlist creation than many competitors in the music streaming space.