December 31, 2014
Single purpose API
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Twitter recently revoked API access for several popular services that offer rapid and automated follow/unfollow functionality. The company claims that these applications were in violation of the platform’s terms and conditions, and had previously been warned about violating the rules.
Expion, a Social Media Management System (SMMS) company, specializes in helping companies manage their brand images on social networks, from Facebook to Youtube to Twitter, often relying on partners' APIs to pull of some of their more interesting feats. Most recently, it was chosen by Google as a Google Plus API partner for the brand-focused Pages feature.
There are many ways for websites to tap into online social networking services to allow their users to connect with each other. Now, for publishers who want to add social network functions to already existing websites, Yahoo! has announced their new Updates API, a web service that provides permission-based access to the actions of any user with a Yahoo! account. As part of Yahoo!'s Open Strategy (Y!OS), this API essentially allows developers to treat the Yahoo! network as a social networking platform (for more on Y!OS see our coverage of the initial Y!OS announcement and their YQL launch).