Purlem, personalized landing page and marketing service, has launched The Purlem API that gives developers access to most of Purlem's personalization features. Purlem was born out of frustration with the cost and complexity involved in pURL development. Now available through an API, Purlem has taken more barriers out of pURL creation and maintenance.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.