December 12, 2014
Single purpose API
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“Hey Smitty, I got this guy’s email address. Can you do some digging and tell me more about ‘em? How much does he make? What are his hobbies? Oh, and I want to see pictures of his pet dog too. Can you do it?” “Yea boss, I’ll get you your information, buckets full of it. I’ll make it rain!” This is the imaginary old timey gangster context I imagine around the idea behind Rainmaker, its contacts service and Rainmaker API.
Datasift has released a new query builder for customers working with social media. It answers a simple question: what do you do as a company, with all that data, all the Tweets, Facebook and blog comments about you? It turns out, that if you can really focus in on the comments about you, about your industry, about what customers are thinking, the answer is a goldmine of connection to your best customers and a key to going viral.
The convergence of big data analytics and the API economy has been prognosticated for a while. Now Apigee wants to turn that prediction into reality. With the acquisition today of InsightsOne, the provider of API integration and management tools is moving to tightly couple predictive big data analytics software with applications looking to invoke analytics via an API. Instead of building predictive analytics capabilities from the ground up, Apigee CEO Chet Kapoor envisions a world where developers apply analytics to any number of processes via an API.