Application Development, Application Development, Social, Application Development, Social, Application Development, Social
July 23, 2008
Sorry, No followers
Related Articles (1430)
What does a tool maker do when his tool breaks? He builds a new tool to patch the broken one. At least that is what David Beckemeyer (Mr Blog) did when his tweeting garage door opener was threatened by the approaching OAuthpocalypse. This date with destiny for all Twitter programmers is the planned June 30th cutoff of basic authentication. At that point all Twitter apps must communicate with the API through OAuth authentication instead of the much less complicated user name/password form of HTTP Authentication. There are many good reasons for this change, which have been repeated endlessly on the Twitter developer forum, but in practice it is a lot of added complexity, more complexity than David wanted to build into his little, simple garage door device.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.