January 19, 2015
Single purpose API
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More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their "second-screen" to update their Facebook status, post on Twitter, chat with friends or engage in other online social activities.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
Filmaster, a project started by two Polish movie addicts in 2008 has made moves that could catapult them into the big marquee. Filmaster takes it one step further than movie databases like IMDB and movie recommendation engines like Mombo by combining movies and recommendation with a complete community-based social experience. And to support all this, it has a website, mobile applications and a Filmaster API to fuel further adoption.