Gnip, never ceasing to expand access to social media data, has launched its YouTube Comments API. With the new API, Gnip hopes to offer more value to social media managers with regards to insight-rich comments that often prove difficult to harness as comments continue far after a YouTube post. Gnip includes the API as part of its famed Enterprise Data Collector.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.