September 7, 2014
Single purpose API
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New Ticket to Ride Kindle Fire App Uses Amazon Mobile Associates API to Offer In-App Purchase of Physical Board Games
Last week, ProgrammableWeb reported that Amazon had launched the new Amazon Mobile Associates API (available as part of the Amazon Mobile App SDK) which allows physical and digital products sold by Amazon to be offered within apps and games that are distributed through Amazon and other Android stores. Days of Wonder, a popular board and online games publisher, has announced the release of a new Kindle Fire version of the popular cross-country train adventure game Ticket to Ride.
Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.