Social, Community, Application Development, Community, Application Development, Community, Application Development
July 22, 2008
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Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.
Twitter has announced that the company is unifying its API platform so that it’s hopefully easier for developer to build scalable Twitter-powered applications and is opening access to several new Direct Message APIs. A new beta Account Activity API and several new endpoints are available today.