April 3, 2015
Single purpose API
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Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Analytics API provider and customer data platform Segment has announced a new API to help businesses comply with the new General Data Protection Regulation (GDPR) rules that go into effect next month in Europe. Under the GDPR, Europeans will have more control over and access to their personal data.
Google has announced that Google Analytics now features a new service, the Google AMP Client ID API. The new API makes it possible for developers to analyze user experience across AMP and non-AMP pages, and provides metrics such as bounce rate, session duration, and pages per session.