July 21, 2008
Single purpose API
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Social media marketing is a sharp and relevant arrow in a business' quiver. Extensive time and money is spent on developing social media campaigns that serve to reach potential customers online, but what about those that haven't yet been reached online? PosterOven is an initiative that helps businesses get to their potential customers in physical locations, and at that point encourage them to engage with the company's existing online social media marketing. It's a web-based tool that allows users to create, download and print posters that display social media information and QR codes. The PosterOven API allows developers to access and integrate this functionality with other applications.
Take a look at our API directory and you will quickly note that the Google Maps API continues to reign as the most popular API used for mashups. As the API continues to gain momentum, several new utilities have emerged to improve the user experience (or UX as it has come to be known).