Even though Alaska Airlines was one of the first airlines to offer an iPhone application, allowing travelers to check-in and use their phone as mobile boarding pass, early efforts were essentially just "screen-scraped" from the companies website, providing a very poor user experience, not really delivering on the process of the mobile web. Since you're a ProgrammableWeb reader, you can probably guess what the company needed. After all, mobile has fueled API growth.
Cloud Elements, a company that provides pre-built integrations into leading cloud services, has announced the availability of the Cloud Elements Messaging Hub which connects Twilio and SendGrid APIs together. This new service provides enterprises the ability to seamlessly send and receive messages via SMS or email.