May 24, 2015
Single purpose API
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Sometimes we forget what the real purpose of all this fancy technology is. And what is that? To make our real lives easier. Mashups often help with that, allowing us to do such simple things as find a good beer, our favorite music artists, where the streetcars are, or where a park is.
Although you may not realize it on the surface, DevHub, the free site builder and hosting platform, is effectively a very sophisticated mashup using over 40 different external APIs. The Seattle-based startup, now with 10,000 site publishers who've built over 100,000 sites, have recently launched a major upgrade with new site editing tools, more content (API) partners, and new monetization tools. Their core offering takes data from APIs and other content sources as a way for niche publishers quickly create content-rich sites along with built-in monetization options:
Warranty Life launched for a single purpose: "[develop] an easy-to-use system that takes the filing, searching and frustration out of keeping track of product warranties." In its short existence, Warranty Life seems have to achieved its goal by improving warranty attachment rate to sales by 60% and its innovative system is now in use by hundreds of retailers across the US. Warranty Life wants to extend its reach and its value proposition by offering the Warranty API that can integrate with third party applications and websites.