December 11, 2014
Single purpose API
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Facebook believes opening up a reference app for its Marketing API will kick-start developers' efforts when it comes to creating effective marketing.
In a presentation to the recent Open Knowledge Foundation conference in Switzerland, MapBox CEO Eric Gundersen argued that open data business models will be an ‘intermediary’s game’: a model that will position open APIs as the key tool in creating business value.
Even in the age where services such as OnStar from General Motors can be used to call for help in the event of an automobile accident, seconds still matter when it comes to major trauma injuries. As part of an effort to save more lives by relaying critical information faster, Rave Mobile Safety and public safety officials from King County, Washington, in cooperation with automotive providers of telematics data such as OnStar, demonstrated how APIs are being used to stream information in real time to the call centers manned by emergency services personnel.