Built by the engineers at the online clothing retailor thredUP, ResponsysApi is a Ruby gem that allows an interface with the Responsys API. Using ResponsysApi, Ruby applications can access the web API platform to programmatically manage campaigns for email, mobile, SMS, web displays, social media, and more.
Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.
Seagate want to make it a whole lot easier for developers to invoke storage resources via a new open source API. The providers of magnetic and solid state drives today announced the Seagate Kinetic Open Storage platform, which provides an API designed to allow applications to interact directly with storage devise without having to directly invoke a file system.
While many people doubt that there is such a thing as sustainable first mover advantage, it’s starting to look like organizations that have embraced the API economy are starting to put some distance between themselves and competitors. A new survey of 200 IT and marketing executives conducted by the newly formed Apigee Institute finds that organizations that identify themselves as being proficient in the use of APIs and data have more revenue than competitors, enjoy faster time to market speeds and overall have higher levels of customer satisfaction.