Built by the engineers at the online clothing retailor thredUP, ResponsysApi is a Ruby gem that allows an interface with the Responsys API. Using ResponsysApi, Ruby applications can access the web API platform to programmatically manage campaigns for email, mobile, SMS, web displays, social media, and more.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
In this final part of a 3 part interview series, Steve Willmott, CEO of 3scale, an Apigee competitor, gives his take on the API space and what Apigee's $35 million round of funding signals. This follows part 1, Interview with Apigee CEO Chet Kapoor on its $35 Million Funding Round, and part 2, Interview with Promod Haque, Norwest Venture Partners: Apigee, the API Economy and “Sticky Infrastructure”. As noted previously, some questions overlap intentionally, in order to get different views on an issue.