June 25, 2015
Single purpose API
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McLeod Software serves the freight and shipping industry with ERP software. Now, the company offers SMS integration for its leading product to open new channels of communication between logistic companies and drivers, speeding up internal processes to provide a faster service for its customers.
One of the key rules of having any service online is the ability to measure everything. Metrics like number of users, requests, where the requests originate, most frequently requested data and many more play an important role in not only fine tuning your services but also give a good measure of what it is going to cost you to run your online business as you scale up. SMSMyBus, a mobile telephone application that lets you find real time bus arrivals for the Madison Metro (WI) has just completed a year of existence and has published a report exactly of that.
Mobile phones and an increasing interest in location on the web have fueled a number of coupon and deal websites. Each seems gunning to be the site for local specials, albeit with a slightly different angle. And another thing in common? They usually have an API.