March 8, 2015
Single purpose API
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Railsware, creator of Mailtrap (email test environment), has released the Mailtrap API. Mailtrap provides a "fake" SMTP server so developers can test email environments without the need of actual customers or users. Mailtrap has proved a useful tool to the developer community; however, API access to Mailtrap features has been desired for third party integration. Mailtrap Product Manager, Pavel Pavlovsky, announced that numerous developers requested API access over the past year and Railsware is happy to announce its availability.
emfluence, a full-service digital marketing agency, has added an API to its online Marketing Platform which allows customers to create, deploy and track multi-channel online marketing campaigns.
Email marketing service provider MailChimp announced last week a new $1 million dollar fund for startups building products that integrate with the service's MailChimp API. MailChimp's program is somewhat unique in that they won't be asking for equity from the companies they fund. It's a pretty attractive deal for prospective partners and a trail-blazing move for a platform in an increasingly competitive industry.