March 8, 2015
Single purpose API
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LaunchBit, an email ad network, has announced a text ad API. Whether email publishers are blasting status updates, announcements or other news, the LaunchBit API will allow advertisements within the email to make API calls to data relevant to the ad. Monetizing websites with Ads has long been sound practice; however, monetizing emails is somewhat of an untapped market. With easy integration through an API, LaunchBit intends to take advantage of this underdeveloped market.
Despite the popularity of micro blogging, instant messaging and social networks, email still plays a huge role in communicating across the internet. This fact is not lost on the big players, who are actively looking for ways to add value to their email services. We have already reported on some changes Google have made to Gmail by implementing the OAuth protocol to make it more open and secure for external access, but it seems that Yahoo beat them to the post, who have also implemented OAuth for their Yahoo Mail API.
So you need to send emails. Pretty simple right? Not so fast. It doesn’t matter how easy your language or framework makes sending emails, if you try to do it on your own be prepared to configure mail servers, setup Spam-related DNS entries, and still wonder if mail is actually being delivered. And your applications needs to process incoming email? Back to the config files, piping mail to your script - or just end up polling a POP or IMAP box. That’s what I had to do, back in the day. Fortunately, like so many things today, there’s an API for that. Actually there are a few.