With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.
Rebel is known for its interactive emails. But, developers had asked for Rebel to launch an API that allowed them to build emails with JSON (same process as Rebel Actionable API) without the need for interactive functionality. In response, Rebel has launched the Rebel Lite API.