Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Cloud Elements, a company that provides pre-built integrations into leading cloud services, has announced the availability of the Cloud Elements Messaging Hub which connects Twilio and SendGrid APIs together. This new service provides enterprises the ability to seamlessly send and receive messages via SMS or email.