The third largest retailer in the world, Tesco, a grocery-and-more chain largely in the UK, will soon unveil a REST API for its online store (Tesco API profile). Developers will be able to search products, as well as get nutritional information, such as how many calories are in a serving of crisps or biscuits.
How do you attract developers to the world's first grocery API? How about by promising it won't go away any time soon? That's what Tesco's Nick Lansley has done in his recap of their first developer conference.