Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Google is opening up Maps to new ride-sharing partners, meaning the search giant just effectively created the first ride-hailing price comparison feature. The surprise here is that Uber, previously the only ride-sharing partner on Google Maps, allowed this.