June 11, 2014
Single purpose API
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Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
Vonage has announced the launch of the Nexmo Voice API, a new API that can be used to integrate enterprise-grade voice capabilities with Web and mobile applications. The API includes a collection of features such as call recording, text to speech, conferencing, and call control.