The telecom API market enjoyed significant growth over the last five years. That growth is expected to continue for the next five years, but the opportunities and technologies driving the growth moving forward are significantly different than those that have driven the market to its current state.
The ol' mid-date excuse to cut things short has an upgrade from a new mashup. Escape My Date reacts to a Twitter message for help and dispatches pre-selected friends to call you. The excuse, it seems, is still up to you to figure out.