June 11, 2014
Single purpose API
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Today there were two major announcements from Twilio (a ProgrammableWeb sponsor) as its Twilio API continues to expand into Europe. Twitter also announced an upcoming change that will free the retweet count for a tweet into the API results. That and seven new APIs round out today in APIs.
Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.
Twilio, which provides a cloud API for voice and SMS communications, has announced a price reduction for all incoming and outgoing SMS. The blog post announced that with immediate effect, all incoming and outgoing SMS will be charged $0.02 per message, a reduction of 33% from the original $0.03 per message. The new pricing is applicable for both existing and new customers of Twilio.