Yahoo is weighing its options with its blog-based social network tool MyBlogLog and has not ruled out closing down the site--and its API (our MyBlogLog API profile). When the MyBlogLog API launched, it looked to have a promising future, though this was before Facebook and Google released similar features.
Buffer, a social media manger, opened the Buffer API last week beyond its internal apps. According to co-founder, Leo Wildrich, the decision sprung from its single purpose as a company: "How can we make sharing links, videos and images to your social networks easier and more powerful?" Unlike its main competitors, Hootsuite and Sprout Social, Buffer "focus[es] on non-original content sharing, especially photos, videos and articles" states Tech Crunch. As Buffer launches its API, and attempts to make sharing easier, Wildrich stressed that Buffer aims "to build a new sharing standard...across the web."