Primis hit the Israeli web video market with its video discovery unit launched in 2018. The company has now expanded the usefulness of its platform with new API capabilities. The API features allow publishers to track and engage with viewers based on events like clicks, impressions, etc.
Being, an iOS app that allows users to browser Instagram as someone else, has had its access to the Instagram API cut off. In the first week following its launch, Being reached the Best New Apps section of the App Store's front page and was used to view more than 500,000 Instagram feeds.
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. Companies still pre-transcoding video or working with in-house transcoding systems may want to consider cloud-based API solutions such as Cloudinary.