December 22, 2014
Single purpose API
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Keek, social video network, recently announced the release of the Keek API. Alongside the API launch, Keek established a developer portal that includes tools and resources to assist developers in integrating Keek with third party applications. The Keek API grants developers access to public keeks (i.e. 36 second video updates), search, user profiles, klusters, and more.
APIs are largely hailed as the driving force behind digital innovation, and it is difficult to argue with this concept. Yet despite many high-profile API evangelists preaching the good word about APIs in general, there is a need for more localised evangelism, according to a post by Sam Macklin.
Last week, Facebook announced its acquisition of Giphy. The Giphy team will become part of Instagram which has enjoyed API integration with Giphy for quite some time. The question becomes, how will app integrations outside of the Facebook family be impacted by the acquisition?