December 3, 2014
Single purpose API
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It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Business, WebRTC, and Sustainability. Highlights include an API for determining clothing fit recommendations, and an API for filtering vulgar language. Here's a rundown of the latest additions.
The travel site Orbitz has partnered with Google to show a virtual walking tour of the neighborhood around a hotel. You and I know it as the Street View API, part of Google Maps (our Google Maps API profile).