Two of the biggest brands in local search are partnering and they're using open APIs to do it. Citysearch is including sponsored ads from YP.com (Yellow Pages) in its CityGrid ad network (our CityGrid API profile). Additionally, Citysearch reviews show up across the YP.com website.
PayZang, payment processing provider, has introduced a new payment API. The API allows merchants to integrate payment options with third party applications and platforms. PayZang hopes to attract new customers with the API because integration will speed up online shopping and bill pay experiences.
Braintree, a web and mobile payments processing solutions provider, has just announced the launch of the Braintree Marketplace which enables customer payments to be split between a company marketplace and its sellers or providers. Developers can easily implement the brand new Marketplace payments solution using the Braintree API.