December 3, 2014
Single purpose API
Related Articles (610)
Do you remember what it was like to figure out what was going on in your city fifteen years ago? You probably called your friends. Less than 20% of U.S. households were online. People learned about local news and events from newspapers, TV and their friends. I remember a lot of nights that we were frustrated “nothing cool was going on.” Information was scarce, and people still paid for it.
Mobile payment service Venmo, which is owned and operated by PayPal, abruptly shut off new developers from its public API, which handles payment invoices and distribution of receipts to external web services. Venmo had created confusion after first stating that it was shuttering its API altogether.
Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.