May 21, 2007
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Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API's website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.