AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.
Today, BMC announced the general availability of its Innovation Suite for Developers. The Suite of tools is designed to enable businesses to offer services for the digital and cloud era. The APIs and SDKs that power the Suite can be leveraged by process owners and developers alike.