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Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
The Indix API released today makes product information available in machine-readable format from the "world's most comprehensive product intelligence platform", Indix. ProgrammableWeb spoke with Shalendra Chhabra, Director of Marketing, on the eve of the API release.
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