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Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
Technology and entertainment retailer Best Buy is leading the way with the latest addition to the Best Buy API. It now allows developers to not just search the company's catalogue, but also complete the purchases within their own applications. Developers then earn a portion of the sale, which one would expect to be more likely than when applications must hand off the customer to Best Buy's site.
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