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Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It's aimed specifically at film, music, books and games. The idea is to connect a website's good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular's API makes it possible for developers to integrate this functionality into any other website.
This past Valentine's Day, DuckDuckGo announced via Twitter that their search engine had "received over 1,000,000 direct searches yesterday for the first time ever!" A major accomplishment for a search engine that is essentially unknown. And this search engine has an API.
Last week we reported on the release of another API by The New York Times: the Times Bestseller's API. Well it didn't take long for the API to make its way into a neat book recommendation engine called Reading Radar.
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