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As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
Five years ago Paul Rademacher reverse engineered Google Maps to put Craigslist homes and rentals on a map on his site. The site essentially pre-launched the map mashup category, because there was no Google Maps API at the time. Now it is the prototypical example and still used by many to find their new homes. And, of course, Google Maps is now by far the most popular API to use.
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