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In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.
It's time to start shopping around for another API to search for deals, prices and reviews. That it, if you use the Yahoo Shopping API (our Yahoo Shopping API profile). On March 11 Yahoo's service will be discontinued, replaced by a "strategic partnership" that will leave developers sniffing for deals elsewhere.
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